Brand: Camel Snus

Year: 2010

Category:
Coupon - Discount
Direct Mail
Smokeless Tobacco

Description:
Camel direct mail in promotion of a traveling themed sweepstakes (The Camel Break Free Adventure) in which the brand visits 10 different US locations over 10 weeks. Smokers can enter once a week on Camel.com by reading a clue and guessing where Camel is that week. The mailing is designed to resemble a boarding pass and describes the sweepstake prizes (including a grand prize of 1,000,000 airline miles awarded as $20,000). Four cigarette coupons (each for $1.00 off a pack) are included. This mailing is nearly identical to another version but also promotes and introduces two new styles of Camel Snus, Robust and Winterchill

This mailing also includes a QR code which receivers could scan with their phone. The code took users to a version of the Camel website in promotion of the Break Free Adventure and designed for viewing on mobile/cell/smart phones. To see images of these and other materials associated with the campaign, type “Break Free Adventure” in the Trinkets keywords search field.

To save this image:
First, click the link below the image to open it to full size. Then:
PC- Right click and "save picture as"
Mac- Click on image & drag it onto your desktop
If you use this image, please remember to cite www.trinketsandtrash.org Thanks!