Brand: Camel Snus

Year: 2010

Category:
Ad-magazine/newspaper
Seasonal/Holiday
Smokeless Tobacco

Description:
Holiday ad for Camel Snus, featuring an image of Camel Snus tins surrounded by pouches falling like confetti.The ad suggests switching from smoking to snus as a New Year's Resolution for 2011, and directs smokers to the brand's website to take part in the Pleasure Switch Challenge, an online promotion which asks smokers to switch to Camel Snus for 10 days.

Text: "2011 Smoke-Free Resolution. If you've decided to quit tobacco use, we support you. But if you're looking for smoke-free, spit-free, drama-free tobacco pleasure, Camel Snus is your answer. Logon to the Pleasure Switch Challenge and see how simple switching can be. Camel Snus - it might just change the way you enjoy tobacco."

Ad found in:

Boise Weekly (Boise, ID): December 22, 2010.

People: December 27, 2010.

QNotes (North Carolina): December 25, 2010; January 22, 2011.

Rolling Stone: January 20, 2011.

Village Voice (NYC): December 15, 2010; December 29, 2010; January 19, 2011; January 26, 2011.

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