Brand: Camel Snus

Year: 2010

Category:
Smokeless Tobacco
Sweepstakes
Web page/Website

Description:
Web pages recorded from Camel.com on December 15, 2010 advertising a sweepstakes associated with the "Snus Pleasure Switch Challenge." The "challenge" asks smokers to switch to Camel Snus for 10 days and then share about their experience. The "Pleasure Switch Instant Win" sweepstakes allows participants chances to win Apple Ipads, Ipods and Visa gift cards by entering online each day. The sweepstakes period runs from December 15, 2010 through January 14, 2011.

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