Brand: Marlboro

Year: 2010

Category:
Coupon - Discount
Direct Mail
Promotions-Keychains
Promotions-Promo items/Gifts
Sweepstakes

Description:
Direct mail from Marlboro in promotion of the brand's Outwit the West sweepstakes, in which participants can enter for a chance to win $1,000,000 and earn promotional prizes by answering 50 different clues about the west (clues released 5 at a time over 10 weeks). The mailing includes 9 sample clues (answers provided at the end of the booklet) as well as a 10th clue that readers can try to solve for a chance to win a key chain prize. The mailing also includes three coupons: two for $2.00 off a pack and one coupon for a free pack of Camel Snus with any Marlboro purchase. In addition, the mailing urges readers to "make a difference" and learn more about tobacco issues at the website tobaccoissues.com, sponsored by Altria.

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