Brand: Camel

Year: 2010

Category:
Ad-magazine/newspaper
Cigarettes - packs/carton

Description:
Image of a destination themed Camel cigarette pack, featuring the Haight neighborhood of San Francisco, California. This pack is one in a series of “Camel Adventure packs,” part of the Camel Break Free Adventure promotional program launched in September 2010. The promotion includes a traveling themed sweepstakes in which Camel visits 10 different US locations over 10 weeks. Smokers can enter once a week on Camel.com by reading a clue and guessing where Camel is that week.The grand prize is 1,000,000 airline miles to be awarded as $20,000. For each weekly destination, an image of a new package design featuring that location is revealed and described as "coming soon". To see images of all of the featured destination packs and other materials associated with the campaign, type “Break Free Adventure” in the Trinkets keywords search field.

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