Brand: Marlboro

Year: 2010

Category:
E-mail
FDA/legislation
Menthol
Smokers Rights
Sweepstakes

Description:
E-mail from Marlboro sent in late September 2010, advertising a new promotional program to be launched in October 2010 (“Outwit the West”) and a new menthol product style as "coming soon" (Marlboro Skyline). The email also urges receivers to "make your vote count" and links to an Altria sponsored website (www.tobaccoissues.com) where visitors can learn how to register to vote in each state and read about both state and federal level tobacco policy issues.

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