Brand: Marlboro

Year: 2010

Category:
E-mail
Sweepstakes

Description:
E-mail promoting a new promotional program launched by Marlboro in October 2010, which invites smokers to “Outwit the West.” To play, participating teams will attempt to answer 50 clues about the West (i.e., trivia questions) over a period of 10 weeks. Teams can consist of between 1 and 4 people and each member must register with Marlboro.com. The “team” with the most correct answers at the end of the promotional period (12/12/10) wins $1,000,000. As a bonus, teams can accumulate points for each answer submitted which can be used to redeem various promotional items (e.g., watches, cameras). This email includes a direct link to the website to "get started".

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