Brand: Camel

Year: 2010

Category:
E-mail
Sweepstakes

Description:
Camel e-mail reminding receivers to enter a traveling themed sweepstakes (The Camel Break Free Adventure) in which the brand visits 10 different US locations over 10 weeks. Smokers can enter once a week on Camel.com by reading a clue and guessing where Camel is that week. The grand prize is 1,000,000 airline miles to be awarded as $20,000. This email encourages the receiver to log in to Camel.com to see where Camel is during week 4 of the promotion.

The travel themed promotion also includes a special line of Camel cigarette packaging. For each weekly destination, a new package design featuring that location is revealed. To see images of these and other materials associated with the campaign, type “Break Free Adventure” in the Trinkets keywords search field.

Additional keywords: Camel Adventure Packs

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