Brand: Camel

Year: 2010

Category:
Coupon - Discount
Direct Mail
Sweepstakes

Description:
Camel direct mail in promotion of a traveling themed sweepstakes (The Camel Break Free Adventure) in which the brand visits 10 different US locations over 10 weeks. Smokers can enter once a week on Camel.com by reading a clue and guessing where Camel is that week. The mailing is designed to resemble a boarding pass and describes the sweepstake prizes (including a grand prize of 1,000,000 airline miles awarded as $20,000). Four cigarette coupons (each for $1.50 off a pack) are included (not shown in image).

The travel themed promotion also includes a special line of Camel cigarette packaging. For each weekly destination, a new package design featuring that location is revealed. To see images of these and other materials associated with the campaign, type “Break Free Adventure” in the Trinkets keywords search field.

Additional keywords: Camel Adventure Packs

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