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Brand: Marlboro

Year: 2010

Category:
Coupon - Discount
Direct Mail

Description:
Marlboro direct mail in promotion of the new Marlboro Country Rewards program, available at the brand's website. The online promotion allows users to earn rewards points by exploring daily profiled locations around the United States. Earned points can then be used to redeem various promotional items. Program also includes monthly sweepstakes prizes and offers visitors a free gift to start with: a key chain, bottle opener, or bandana. The direct mailing also includes two coupons, each for $2.00 off a pack of Marlboro cigarettes.

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