Brand: Skoal

Year: 2010

Category:
Direct Mail
Smokeless Tobacco
Sweepstakes

Description:
Direct mail from Skoal in promotion of the Skoal Up Your Summer Sweepstakes. Users can enter the sweepstakes once a day on the brand's website, Skoal.com. Piece also promotes a free gift ofer which can be redeemed on the website - a "free slap koozie" to help keep your beverages "properly chilled".

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