Brand: Marlboro

Year: 1999

Category:
Direct Mail
Promotions-Promo items/Gifts

Description:
Direct mail from Marlboro promoting the "Cowboy's Place" campaign. The package is designed to resemble a match book, and includes a free gift - a red bottle opener. The mailing also includes a request that the receiver send in a copy of a government issue ID to verify that only smokers 21 years of age or older participate in Marlboro mailings. Once received, the smoker will be mailed a free lighter.

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