Brand: Camel

Year: 2008

Category:
Coupon - Discount
Direct Mail
Special Populations-Women

Description:
Direct mail designed like a wallet/purse in promotion of Camel No. 9. Piece highlights a package of Camel No. 9 specially designed by fashion designer, Jennifer Wannarachue. Receivers are directed to the brand website to learn more about the designer.

Piece also includes three coupons (each for $1.50 off a pack) and a survey/sign up card to pass to a friend to help "Spead the word".

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