Brand: Virginia Slims

Year: 2008

Category:
Coupon - Discount
Direct Mail
Special Populations-Women

Description:
Direct mail from Virginia slims in promotion of its "purse pack" style, introduced by Philip Morris in late 2008/early 2009. Mailing is designed as a small purse and includes real size images of the purse packs. Text: "Say hello to the new purse pack from Virginia Slims. Packed with 20 Superslims Lights, it's the latest little big thing."

Piece also includes a total of 2 coupons, each for $2.00 off a purse pack style.

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