Brand:
Virginia Slims
Year:
2008
Category:
Coupon - Discount Direct Mail Special Populations-Women
Description:
Direct mail from Virginia slims in promotion of its "purse pack" style, introduced by Philip Morris in late 2008/early 2009. Mailing is designed as a small purse and includes real size models of the purse packs inside to demonstrate their size and shape. Text: "Say hello to the new purse pack from Virginia Slims. Packed with 20 Superslims Lights, it's the latest little big thing."
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