Brand: Camel Snus

Year: 2010

Category:
Ad-magazine/newspaper
Smokeless Tobacco

Description:
Page two of a four-page Camel Snus advertisement spread, which was found flanking and interspersed between pages of a contest feature in the August 2010 issue of Maxim magazine called, "Hometown Hotties 2010". This feature includes thumbnail sized images of 100 attractive women from across the country - readers can vote for their favorite women, and the woman with the most votes will win the title of Maxim's "Hometown Hottie".

A total of four ads for Camel Snus were found surrounding the feature (one at the beginning and end of the feature, and two in between pages) and make reference to the special "hottie" feature. No image of the Camel Snus product is found on any of the ads. Text of all four ads: "We also appreciate smooth curves...supple lips...and the unbridled passion for pleasure...Not to mention hairy legs. Here's our perfect hometown hottie. Now go get yours. Break Free from the ordinary, because only then will things get really interesting."

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