Brand: American Spirit

Year: 2010

Category:
E-mail
FDA/legislation
Menthol

Description:
E-mail from Natural American Spirit announcing to smokers that the brand is changing the packaging of its menthol mellow style to a bright solid green, in order to make it easier to spot on shelves and "in anticipation of of upcoming federal labeling requirements, which may make it hard to see the current green and white gradation." However, the email assures customers that the tobacco in the pack will stay the same.

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