Brand:
Marlboro
Year:
2010
Category:
E-mail FDA/legislation Menthol
Description:
Email from Marlboro informing the receiver about changes to Marlboro Menthol Lights packaging because of FDA law, and assuring the reader that the cigarettes would stay the same. Email shows an image of the original Marlboro menthol lights pack and of the new pack, and advises the receiver to "ask for Marlboro Menthol in the gold pack." Additional text: "Federal law requires that all brands of cigarettes remove certain terms such as "Lights" from cigarette packaging and advertising. As a result, your pack in changing, but your cigarette stays the same."
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