Brand: Camel Snus

Year: 2010

Category:
Ad-magazine/newspaper
Smokeless Tobacco

Description:
Blue colored ad for Camel Snus, featuring a silhouette of a Camel and the following text: "Ironically, individuality is not a trait shared by everyone." In the upper right corner is another image of a blue camel and the slogan "Break Free". No image of the product is shown.

Ad includes a new larger warning label as required to be included on smokeless tobacco advertising by June 22, 2010, under the FDA's regulation of tobacco.

Ad found in:
Marie Claire - June 2010;
Field & Stream - July 2010;
Latina - August 2010;
GQ - August 2010;
Rolling Stone - August 5, 2010;
Glamour - October 2010;
Car and Drive - November 2010;
Maxim - December 2010;
Village Voice (NYC) - July 14, 2010;

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