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Brand: Camel Snus

Year: 2010

Category:
Ad-magazine/newspaper
Smokeless Tobacco

Description:
Three ads for Camel Snus found in the June 2010 issue of Playboy magazine, upon consecutive magazine page turns. Each ad includes a different tagline, the "break free" Camel slogan,and a new larger warning label as required to be included on smokeless tobacco advertising by June 22, 2010, under the FDA's regulation of tobacco. Ad text: "Avoid the mainstream (people get lost in there). "One size should never fit all." "Ironically, individuality is not a trait shared by everyone."

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