Brand: American Spirit

Year: 2010

Category:
Ad-magazine/newspaper
Special Populations-LGBT

Description:
Ad for American Spirit cigarettes, featuring an image of different styles of the product. Following FDA bans on use of certain cigarette product descriptors, the yellow pack, formerly labeled as "lights", is now labeled as "mellow" and the orange pack is now labeled as "smooth mellow" rather than as "ultra lights". Text: "All in good taste." Ad includes offer for $20 in gift certificates to try the product (with a promo code listed).

Ad found in:
Maxim: June 2010; August 2010
Out: June/July 2010; August 2010
Playboy: August 2010; December 2010
Village Voice (NYC): March 24, 2010

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