Brand: Camel

Year: 2010

Category:
Coupon - Discount
Direct Mail
Menthol
Smokeless Tobacco

Description:
Direct mail from Camel advertising the brand's Camel Crush line extension and Camel Snus smokeless tobacco product. The piece also included three coupons, two for $1.50 off a pack of Camel cigarettes, and one for $2.00 off a Camel Snus tin. A duplicate version sent to another receiver included 7 coupons: six for $2.00 off one pack, and one for $2.00 off a Camel Snus tin. Text: "Change the rules." "And enjoy tobacco on your own terms." Includes the slogan, "Break Free".

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