Brand: Skoal

Year: 2010

Category:
Coupon - Discount
Direct Mail
Smokeless Tobacco
Sweepstakes

Description:
Green colored direct mail in promotion of the "Time to Skoal Up Sweepstakes." The sweepstakes consists of different weekly prizes over a ten week period (period begins 4/12/10 and ends 6/21/10). Users can visit the brand's website and enter the sweepstakes daily. Piece also advertised an offer for a free bottle opener gift available from skoal.com, and included a coupon for $1.00 off a can of Skoal. Text: "Need a reason to Skoal Up? How about ten? Enter the Time to Skoal Up sweepstakes at skoal.com. From trips and gear to tickets to the hottest events, we're giving dippers a great reason to Skoal Up with a prize every week. Enter every day for a chance to win at Skoal.com"

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