Brand: Copenhagen

Year: 2009

Category:
Coupon - Discount
Direct Mail
Smokeless Tobacco

Description:
Camouflage and hunting themed direct mail from Copenhagen in promotion of the brand's new Long Cut Wintergreen style. The piece includes a coupon for $2.00 off a can of Copenhagen Wintergreen, and directs receivers to a promotional version of the brand's website, jointhehuntnow.com, where they can get a free gift, test their "hunting skills" with an online game, and receive additional coupons. The piece also comes with a postcard (modeled as a "hunting tag") asking the receiver to write down the name of their usual brand and mail the card in, in exchange for an additional coupon towards a second can of Copenhagen Long Cut Wintergreen.

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