Brand: Marlboro

Year: 2009

Category:
Direct Mail

Description:
Direct mail from Marlboro describing a promotion ("Stand for your Brand") where users can create their own custom brand on Marlboro's website, and then have it "branded" on to a free t-shirt. The piece also directs receivers to the website for a chance to enter and win a trip to the Marlboro Ranch, and to obtain a coupon. The piece provides a promotional code and a unique customer number to use in accessing the website and the offers.

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