Back cover of the January 2009 issue of Playboy, which included a 12 page special Skoal section in honor of Skoal's 75th Anniversary. Skoal obtained consumer input on the content and look of the spread in months prior. Starting in July 2008, the Skoal brand website (www.skoalbrotherhood.com) included a section where users could give their input on content for the Skoal spread in Playboy. Skoal users voted on models to use, celebrity interviews to include, and dipper jokes and “rules” to share. To see the other ads found in this special issue, select Skoal from the Brand field, type 2009 in the Year field, and type Playboy in the Additional Keywords field.
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