Brand: Camel

Year: 2009

Category:
Coupon - Discount
Direct Mail
Menthol
Smokeless Tobacco

Description:
Both sides of a direct mail brochure in promotion of both Camel Crush (a cigarette which can be adjusted from a non-menthol to a menthol cigarette by squeezing a capsule in the cigarette's filter - "freedom at your fingertips")and Camel Snus, a smokeless tobacco product ("work-friendly"). This direct mail piece is in joint promotion with Wawa convenience stores, providing two cigarette pack coupons, and a coupon for a free tin of Camel Snus with the purchase of one pack of Camel, good at all participating Wawa locations. The piece also provides 4 additional coupons for Wawa food and drink items.

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