Brand: Camel

Year: 2009

Category:
Coupon - Discount
Direct Mail
Menthol

Description:
Both sides of a direct mail brochure in promotion of Camel Crush (a cigarette which can be adjusted from a non-menthol to a menthol cigarette by squeezing a capsule in the cigarette's filter - "Squees, Click, Change!"). This direct mail piece is in joint promotion with Food Lion convenience stores, providing two cigarette pack coupons good at all participating Food Lion locations. The piece also provides a phone number to call for help in locating the store nearest you.

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