Brand: Camel

Year: 2009

Category:
Coupon - Discount
Direct Mail
Menthol

Description:
Direct mail received in promotion of an instant win sweepstakes (users can enter online at Camel's brand website) and Camel's line extension, Camel Crush, a cigarette which can be adjusted from a non-menthol to a menthol flavored cigarette by squeezing and crushing a capsule in the cigarette's filter. Text: "Freedom at your fingertips. Freedom to change. That's right - whether you want the classic flavor of a Camel or menthol freshness (or both), you have freedom at your fingertips with Camel Crush. Enjoy fresh menthol whenever you want, only if you want." Piece also included four coupons for Camel cigarettes: 2 coupons for $1.50 off a pack, and 2 coupons for $2.50 off two packs.

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