Brand: Camel

Year: 2009

Category:
Coupon - Discount
Direct Mail
Menthol

Description:
Direct mail received in promotion of Camel's line extension, Camel Crush, a cigarette which can be adjusted from a non-menthol to a menthol flavored cigarette by squeezing and crushing a capsule in the cigarette's filter. Text: "Want fresh menthol at your fingertips?." "These have the freshest taste to date. Just squeeze the little capsule inside the filter. Listen for the 'click.' And give this premium smoke a burst of 100% natural menthol freshness." Piece also includes four coupons for Camel Crush (2 coupons for $2.00 off one pack, one for $3.40 off two packs, and one for $5.00 off three packs or one carton).

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