Brand: OTHER

Year: 2009

Category:
Ad-magazine/newspaper
Anti-tobacco
Industry Public Relations
Special Populations-Asian
Special Populations-Youth

Description:
Ad from Lorillard tobacco company, as part of the company's youth smoking prevention program, encouraging parents to talk to their children about smoking. Ad features an image of an Asian mother and son. Text: 'We continually talk about it'.

Ad found in:

Parents: August 2009

Additional key words: corporate responsibility

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