Brand: Camel Dissolvables

Year: 2009

Category:
Ad-magazine/newspaper
Coupon - Discount
Flavored Product
Smokeless Tobacco

Description:
Two page ad in promotion of Camel Dissolvables - three new types of tobacco products from Camel made of finely milled tobacco. The products are in test-market in Columbus, Ohio, Indianapolis, IN and Portland, Oregon. Ad text: "Introducing dissolvable tobacco. Enjoy the evolution." The Camel Strips (left, available in "fresh" flavor style, 20 strips per package)are intended to be placed on the tongue and can last between 2 to 3 minutes. The Camel Sticks (middle, available in "mellow" flavor style, 10 sticks per package) can be placed in the mouth like a toothpick or broken into a piece that is placed between the upper lip and gum. Sticks can last about 20 to 30 minutes before dissolving completely. The Camel Orbs (two products on right, available in "mellow" and "fresh" flavor styles, 15 orbs per package)can last about 10-15 minutes. Each product uses child resistant packaging and is expected to be sold at a price comparable to a tin of Camel Snus. This ad features a coupon for a free pack of Camel Dissolvables with the purchase of any tobacco product. Ad found in weekly newspapers in Portland, Oregon, including the Portland Mercury and Willamette Week.

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