Brand: Camel

Year: 2009

Category:
Coupon - Discount
Direct Mail
Smokeless Tobacco

Description:
Direct mail received in promotion of Camel's line extension, Camel Crush, a cigarette which can be adjusted from a non-menthol to a menthol flavored cigarette by squeezing and crushing a capsule in the cigarette's filter. "Squeeze, Click, Change!". The piece also promotes Camel Snus, and includes a coupon for a free tin when purchasing one pack of Camel cigarettes. This direct mail piece is in joint promotion with Quick Check convenience stores, providing two cigarette pack coupons good at all participating Quick Check locations. Piece also includes four coupons for other Quick Check store items .

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