Brand:
Camel
Year:
2009
Category:
Coupon - Discount Direct Mail Menthol
Description:
Direct mail received in promotion of Camel's line extension, Camel Crush, a cigarette which can be adjusted from a non-menthol to a menthol flavored cigarette by squeezing and crushing a capsule in the cigarette's filter. The cover of the piece resembles the look of the package. Text: 'These have the freshest taste to date.' "That's because Camel Crush keeps the menthol locked inside a little capsule in the filter. Just give it a squeeze. Listen for the 'CLICK.' And enjoy a burst of 100% menthol freshness."
Piece also included four coupons for Camel Crush: 1 coupon for 3.40 off two packs; 2 coupons for $2.00 off one pack; and 1 coupon for $5.00 off three packs or one carton.
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