Brand: Camel

Year: 2009

Category:
Coupon - Discount
Direct Mail
Menthol

Description:
Direct mail received in March 2009 in promotion of Camel's line extension, Camel Crush, a cigarette which can be adjusted from a non-menthol to a menthol flavored cigarette by squeezing and crushing a capsule in the cigarette's filter. Text: "This Changes Everything." "Go from a premium Turkish and Domestic blend to a crisp, refreshing menthol whenever you want. Just squeeze the little capsule inside the filter. Listen for the 'click.' And release a burst of 100% natural menthol freshness into the filter". Piece also includes four coupons for Camel Crush (2 coupons for $4.40 off four packs or one carton and 2 coupons for $3.20 off three packs or one carton).

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