Brand: Camel

Year: 2009

Category:
Coupon - Discount
Direct Mail
Flavored Product
Menthol
Smokeless Tobacco

Description:
Direct mail received in May 2009 in promotion of Camel's line extension, Camel Crush, a cigarette which can be adjusted from a non-menthol to a menthol flavored cigarette by squeezing and crushing a capsule in the cigarette's filter. "Squeeze, Click, Change!". The piece also promotes Camel Snus, and includes a coupon for a free tin when purchasing one pack of Camel cigarettes. This direct mail piece is in joint promotion with Wawa convenience stores, providing two cigarette pack coupons good at all participating Wawa locations. Piece also includes two coupons for other store items (juice, snakes, baked goods, travel mug).

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