Brand: Marlboro

Year: 2009

Category:
Coupon - Discount
Direct Mail
Sweepstakes

Description:
Direct mail from Marlboro in promotion of its "100 Days of Flavor" sweepstakes. This sweepsaktes offers a different prize each day for 100 days (beginning 6/1/2009 - 9/8/2009), and 4 larger grand prizes. Individuals can enter each day on the brand's website (Marlboro.com). Each daily entry also counts towards the grand prizes. The piece includes several pages displaying sweepstakes items offered, and comes with two cigarette coupons. The piece directs receivers to go to the website to get additional coupon offers.

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