Brand: Basic

Year: 2009

Category:
Coupon - Discount
Direct Mail

Description:
Direct mail from Basic in promotion of the brand's value. Cover of piece mimics the image of a matchbook. The piece came with three coupon: one $.75 off a pack coupon; one $5.00 off a carton coupon; one $4.00 off a carton coupon. Text: "Basic has a smooth, rich taste you usually find only in the expensive brands. That's why the folks who choose Basic say, 'It's a great value.' And you can prove it with these Basic coupons."

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