Brand: Davidoff

Year: 2009

Category:
Ad-magazine/newspaper

Description:
Two page ad from existing cigar brand, Davidoff, promoting new Davidoff cigarettes, presented in a uniquely shaped red pack. Ad features an image of a young man sitting, smoking and laughing, with other people in the background. Text: "The only corners we cut are on the pack. There's no real pleasure in taking shortcuts. For Davidoff cigarettes, our uncompromising attitude starts from the ground up where carefully selected tobacco plants provide only the highest-grade leaves for our deeply rich and satisfying blend. Superior paper is selected for a smoother, more even burn, while our world-renowned beveled-edge pack is made to protect the uniquely crafted cigarettes inside. Some might say this is pure indulgence. We say that's exactly the point. For a closer look, visit www.davidoffcigarettesusa.com/welcome."

Ad found in:
Esquire: June 2009; October 2009
Playboy : September 2009; December 2009
GQ: September 2009

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