Brand: Chantix

Year: 2008

Category:
Ad-magazine/newspaper
Cessation Aids

Description:
One page ad in promotion of Chantix pills, presciption drugs for aid in smoking cessation. Ad's imagery refers to the story of the "tortoise and the hare", and the lesson that being "slow and steady wins the race". In this ad, the tortoise can be seen at the beginning of the quitting path. Text: "Quitting smoking 'cold turkey' isn't for everyone...so on your first week taking Chantix (varenicline) smoking is permitted."

Ad featured in:
Glamour: December 2008, February 2009
Entertainment Weekly: November 7, 2008, December 8, 2008
People: December 8, 2008

To save this image:
First, click the link below the image to open it to full size. Then:
PC- Right click and "save picture as"
Mac- Click on image & drag it onto your desktop
If you use this image, please remember to cite www.trinketsandtrash.org Thanks!