Brand: Camel

Year: 2008

Category:
Coupon - Discount
Direct Mail
Flavored Product
Menthol
Smokeless Tobacco

Description:
Direct mail received in December 2008 in promotion of Camel's line extension, Camel Crush, a cigarette which can be adjusted from a non-menthol to a menthol flavored cigarette by squeezing and crushing a capsule in the cigarette's filter. "Squeeze, Click, Change!". Piece is in joint promotion with Quick Check convenience stores, providing two cigarette coupons good at all participating Quick Check locations. Piece also includes two coupons for other store items (sub sandwhich and coffee). In addition, the piece advertises and includes a coupon for a free tin of Camel Snus, also good at participating Quick Check stores.

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