Brand: Basic

Year: 2008

Category:
Coupon - Discount
Direct Mail

Description:
Direct mail from Basic describing the updated look of the pack. Piece also assures that the look of the pack, and not the taste, is the only thing that's been changed. Piece presented in the style of a newspaper, "The Basic Times". Text Inside: "New look! Same smooth rich taste. Here's why we change the look! And why we didn't change the taste!" 3 coupons for Basic cigarettes included as well as cards with information about signing up to pass on to friends.

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