Brand: Marlboro

Year: 2008

Category:
Direct Mail
Music
Smoking accessory-Lighters
Sweepstakes

Description:
Direct mail from Marlboro received in October 2008 advertising "The Best of Marlboro Country Music" promotion. The piece directs receivers to a promotional website for the feature (www.copperlabel.com) where one can listen to music from 20 different featured bands, find out where the bands are playing and having events, and vote for your favorite band. Voting for a band simulateously enters individuals into a sweepstakes for various prizes including a trip to the Marlboro Ranch. The direct mail piece also provides a promotional code to be used at the website in order to redeem a free Zippo lighter.

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