Brand: Camel

Year: 2008

Category:
Coupon - Discount
Direct Mail
Menthol

Description:
Direct mail received in November 2008 in promotion of Camel's line extension, Camel Crush, a cigarette which can be adjusted from a non-menthol to a menthol flavored cigarette by squeezing and crushing a capsule in the cigarette's filter. The cover of the piece features an image of the filter, and requires receivers to squeeze the two tabs to open it, mimicking the squeezing of the filter to crush the capsule. Two coupons are included inside of the piece (2 for $1.50 off a pack).

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