Brand: Camel

Year: 2008

Category:
Coupon - Discount
Direct Mail
Menthol

Description:
Direct mail received in October 2008 in promotion of Camel's line extension, Camel Crush, a cigarette which can be adjusted from a non-menthol to a menthol flavored cigarette by squeezing and crushing a capsule in the cigarette's filter. Text: "Experience a premium light blend that changes into a refreshing menthol. Just squeeze the small capsule in the filter. Hear the 'click.' And enjoy a burst of 100% natural menthol for a refreshing taste." Piece also includes three coupons for Camel Crush (2 couppons for $1.50 off a pack, and 1 Buy 1 Get 1 Free Coupon).

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