Brand: Skoal

Year: 2008

Category:
Coupon - Discount
Direct Mail
Smokeless Tobacco

Description:
Direct mail from Skoal advertising a special joint promotion with Playboy magazine - a 12 page spread in the January 2009 issue of Playboy. Receivers are invited to visit Skoal's website to help develop the content for the spread by voting on models to feature, jokes to include, etc. Piece also comes with a list of "dipper dating tips & advice", and with a coupon for $1.00 off on one can of Skoal.

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