Brand: Camel

Year: 2008

Category:
Coupon - Discount
Direct Mail
Menthol

Description:
Direct mail received in October 2008 in promotion of Camel's line extension, Camel Crush, a cigarette which can be adjusted from a non-menthol to a menthol flavored cigarette by squeezing and crushing a capsule in the cigarette's filter. "Squeeze, Click, Change!". Piece is in joint promotion with Wawa convenience stores, providing two cigarette coupons good at all participating Wawa locations. Piece also includes two coupons for other store items (energy drinks and Wawa nutrient enhanced water). A near identical piece was also received in joint promotion with 7-11 convenience stores (including 2 coupons for $0.75 off a pack of Camels and 4 coupons for 7-11 coffee and donut items).

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