Brand: Chantix

Year: 2008

Category:
Ad-magazine/newspaper
Cessation Aids

Description:
One page ad in promotion of Chantix tablets, presciption drugs for aid in smoking cessation. Ad's imagery refers to the story of the "tortoise and the hare", and the lesson that being "slow and steady wins the race". In this ad, the tortoise is seen at the beginning of the path. Text: "Studies show 44% were able to quit at the end of 12 weeks." "vs. 18% on placebo."

Ad featured in:
People: September 22, 2008
Glamour: November 2008

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