Brand: Chantix

Year: 2008

Category:
Ad-magazine/newspaper
Cessation Aids

Description:
One page ad in promotion of Chantix tablets, presciption drugs for aid in smoking cessation. Ad's imagery refers to the story of the "tortoise and the hare", and the lesson that being "slow and steady wins the race". In this ad, the tortoise can be seen at the beginning of the quitting path with a prescription for Chantix in his mouth. Text: "Determined to quit? Your doctor has a way to help."

Ad featured in:
Glamour, October 2008;
People: Oct 6, 2008

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