Brand: Basic

Year: 2007

Category:
Coupon - Discount
Direct Mail
Promotions-Promo items/Gifts

Description:
Direct mail from Basic including a small gift - a second issue of a craft, joke and puzzle booklet. Piece also comes with a form to mail in one's thoughts and ideas for a future booklet. Three cigarette coupons also included ($.75 off a pack; $5.00 off a carton; $4.00 off a carton). Text: "Folks said they loved the crafts, puzzles & Jokes Book"... "So we did another one". "We've been told we're pretty good at making the smooth, rich taste of Basic. Well now it appears we must be pretty good at making something else: this little book. We must be pretty good 'cause we got thousands of letters from folks saying how much they enjoyed it. And it was only our first! Well, here goes the second issue. (Keep your fingers crossed. We think folks are gonna like it too.)

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